With thousands of new applicants added to the state’s medical marijuana program each week, Florida is currently witnessing a rush of storefront openings and construction projects from major licensed cannabis producers. 

Expanding into the state from the company’s home base of California, MedMen Enterprises Inc. (CSE: MMEN; OTCQX: MMNFF) today announced the opening of a retail location in West Palm Beach. 

While the company has licenses in hand for up to 35 locations across the state, at this time 12 specific storefronts are in various stages of planning and due to open by the end of the year. Today MedMen revealed two of those next additional Florida sites will be found in Key West and Orlando. 

With the new store now operational, MedMen was recently welcomed by the Palm Beach Chamber of Commerce for providing cannabis access to local patients. MedMen’s director of government affairs for Florida, Nick Hansen, also had this to say about the company’s store strategy in the state: 

Research shows patients in Florida feel they need guidance when they walk into a dispensary. Our goal is to help educate our customers before they buy. When a patient enters a MedMen store they will be immediately welcomed by highly-trained staff ready to answer every question and help them find the best product for their needs.

That research cited by Hansen focused on a survey of 3,000 potential and current cannabis users. Those surveyed overwhelmingly thought cannabis offers therapeutic benefits, but only a small portion – 27% –felt they were adequately informed and educated about cannabis usage. 

This freshly opened dispensary location in Florida follows last week’s announcement that MedMen was one of only six companies to be awarded a coveted retail license for the city of Pasadena, California.  

In other recent company news, MedMen is currently celebrating Pride Month via a partnership with LGBT civil rights group Equality California. Throughout the month, specific new Pride focused products will be available in California storefronts, with 15% of the proceeds of those sales donated to equality initiatives. 

MedMen additionally made its presence in the community known as employees from California marched in the Los Angeles Pride Parade this past Sunday, June 9.