Khalifa Kush Enterprises Canada (KKEC) has officially inked a consulting services agreement with Toronto-based Supreme Cannabis Company, Inc. (TSXV: FIRE; OTCQX: SPRWF).
KKEC is an affiliate of the US-based Khalifa Kush Enterprises, which is led by American rapper and company principal Wiz Khalifa.
Under the terms of the agreement, KKEC will offer consulting services while Supreme will land exclusive rights to Khalifa Kush products in Canada. The deal initially lasts for 5 years, with an option to renew for another 5 years.
KKEC will be provided with 5.7 million common shares of Supreme Cannabis, in addition to a $1 million cash payment.
Supreme Cannabis currently operates the licensed 7Acres cannabis production facility in Kincardine, Ontario and will now receive strain selection and consumer education consulting from KKEC.
Supreme Cannabis President John Fowler commented on the agreement:
“Wiz is a globally-recognized cannabis taste maker and connoisseur. When I first met the KKE team, I was impressed by the quality of the Khalifa Kush strain and the level of care and involvement Wiz had with developing the strain and working with the cultivators to continue to improve quality batch-by-batch.”
Fowler added, “With 7acres we’ve developed Canada’s first truly high-end cannabis brand based on our commitment to premium quality flower. We’re excited to be working with KKE Canada to build another brand with the same commitment to quality to continue the premiumization of our brand portfolio.”
KKE principal Wiz Khalifa also had this to say about the newly signed deal:
“Canada is a very important place to me with the idea for ‘Kush and Orange Juice’ being created in Toronto, it’s the perfect start for the international expansion of Khalifa Kush. My team and I have spent the past year finding a partner that shares our vision, values and passion for cannabis. The team at Supreme Cannabis understands the importance of high-quality cannabis and how to produce high-quality cannabis at scale.”
The specifics of how the strain will be marketed and sold remain unclear, as celebrity names and endorsements for marijuana products have been mostly nixed in Canada due to stipulations in the Cannabis Act.
In general, those restrictions preclude direct endorsements such as those from Khalifa as well as name-based puns such as Delta 9’s former Justin Trudope strain.
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