While all adults in Canada can now legally carry, consume, and grow marijuana, getting licensed and set up to sell cannabis products is a far more restrictive process.
Since the specifics on locations for selling or consuming marijuana, product advertising practices, and licensing procedures can vary dramatically between provinces, education has become a key concern for the cannabis industry.
To address that growing issue, a new education outreach program was just launched by Tweed, a subsidiary of Canopy Growth Corporation (TSX :WEED, NYSE: CGC).
The Hi. Society program is open to any legally employed budtenders in the Canadian retail market and focuses on teaching industry development tools and collaborating with other members to track customer trends.
Aside from specifics on following the rules set down by the Cannabis Act, the program includes retail training plans and education for providing accurate, evidence-based information to customers about all aspects of cannabis.
Mark Zekulin, President and Co-CEO of Tweed, had this to say in a press release to industry members:
“We know there is lots of passion and a desire for information in today’s cannabis industry and through Hi. Society, we are helping fill that information gap and enabling the next generation of budtenders to serve customers with the depth of knowledge they deserve.”
Zekulin went on to add, “While membership is free, we’re really looking to engage the most passionate people to build a community of learning and help drive this new industry forward.”
Aside from the training classes and education courses, Hi. Society has announced plans for budtenders to meet for national competitions and events to pool their industry knowledge and network with other cannabis businesses.
Anyone employed in either the recreational or medical side of the cannabis industry can apply to join the Hi. Society program over here.
The importance of education programs for marijuana retail locations was driven home this weekend when six dispensaries in Toronto alone were shut down by police for operating outside the boundaries of the Cannabis Act’s provisions.