Despite nationwide legalization now just a few months shy of celebrating its first anniversary, not all cannabis products in Canada have been available legally. A variety of edible, concentrate, and vape products remain unregulated as the industry awaits new rules to be set down by Health Canada.
Some of those products have still been available to consumers through the legacy market, leading to calls from major licensed producers (LP) for law enforcement crackdowns on unlicensed retailers across the nation.
Large LPs such as Aurora Cannabis (NYSE: ACB; TSX: ACB) won’t have to wait much longer to get into the legalized edible and vape sectors of the market however, as Health Canada rules are expected to arrive this coming October 17, with products then slated to hit the shelves by year’s end.
With that regulation date for derivative cannabis products fast approaching, Aurora is gearing up to launch a public awareness campaign to provide information about edible usage and vaporizer products to both retailers and potential consumers.
On the vaping front, Aurora was one of only four Canadian companies to reach a partnership agreement with PAX Labs to release new PAX Era cannabis pods. Aside from that specific vaporizer brand, Aurora is also preparing to launch new disposable single use vape units in the coming months.
Discussing the new product categories due to hit the legal cannabis industry this fall, Aurora’s Chief Executive Officer Terry Booth commented:
In preparation for that brand new section of the market shortly coming online, the company is now establishing new production, packaging, and distribution hubs at the Aurora Sky and Aurora Vie facilities.
The new Aurora Air facility positioned near the Edmonton International Airport is also now awaiting final Health Canada approval to get up and running, which will feature a production line focused specifically on edible products.