In celebration of the impending 4/20 international cannabis holiday, Aurora Cannabis Inc. (TSX: ACB; NYSE: ACBFrankfurt: 21P; WKN: A1C4WM) is now launching the nationwide “Canada’s Top Budmaster” competition. 

The competition seeks to find exceptional individuals across the industry who have assisted customers since recreational marijuana was legalized last year with the Cannabis Act. 

Canada’s Top Budmaster is open to any budtender currently employed by a legal, licensed retailer. Applicants have until June 1 to register, with the competition to conclude in October on the first anniversary of nationwide recreational legalization.  

After applying, budtenders will be tested based on cultivation skill and knowledge, customer service commitments, and individual contributions to the overall cannabis community.  

Aurora’s Chief Executive Officer Terry Booth had this to say about the upcoming Budmaster competition: 

We wouldn’t be where we are today as an industry without the cannabis advocates who fought to break boundaries and challenge perceptions. Aurora thanks the cannabis leaders of the past, and we applaud the work of budtenders everywhere who are educating Canadians on cannabis, and helping to grow a strong and long-lasting future for the movement.

The Budmaster competition is just the latest in a series of moves by both major licensed producers and various industry media outlets towards acknowledging those individuals who advocated for patients and recreational users prior to legalization.  

Back in February, Canopy Growth Corporation (TSX: WEED; NYSE: CGC) recruited BC Compassion Club Society founder Hilary Black to serve in the new position of Chief Advocacy Officer after years of efforts to increase cannabis access for medical patients. 

The iconic High Times magazine has also put an emphasis on highlighting people working in the newly legalized field in both the US and Canada. Last month High Tide honored Director of Brand Marketing Raechel White from Cresco Labs Inc. (CSE: CL) as one of the top “Women Of Weed.” 

In other recent Aurora news, the company will now begin cultivating cannabis in Germany following the completion of a public appeals process and being granted a license from the German Federal Institute for Drugs and Medical Devices. 

With that license in hand, Aurora is set to begin construction on a new facility in Leuna, Germany next month that is expected to be completed by May of 2020.