While advertising has been heavily curtailed for the cannabis industry in Canada, companies have still been able to get the word out about their brand through a variety of education initiatives tailored towards both dispensary staff and retail consumers. 

Today Organigram Holdings Inc. (NASDAQ: OGI; TSXV: OGI) announced the launch of a training module for the CannSell education program offered through Lift & Co. Corp. (TSXV: LIFT; OTCQB: LFCOF). 

Specifically revolving around Organigram’s Edison Cannabis Co brand, the module will provide educational information to budtenders who interact directly with end consumers on a daily basis. In particular, the module focuses on Organigram’s three-tiered growing methods, overall cannabis regulations, and sales best practices. 

Developed in conjunction with Mothers Against Drunk Driving Canada, the CannSell platform is currently utilized as a provincially-approved training program for retail workers in Ontario and is additionally available in one territory and seven provinces. 

Aside from the company’s CannSell training program, Lift & Co is primarily known for reviewing cannabis brands and organizing events to connect individuals involved in the community, such as hosting the 2018 Cannabis Awards ceremony back in December. 

Organigram’s Chief Executive Officer Greg Engel issued this statement about releasing the first branded module for the CannSell platform: 

We’re pleased to partner with Lift & Co. on this module, which will ensure that thousands of retail staff receive essential information about safe consumption and important regulations. Producers face challenges reaching consumers in this highly-regulated environment; connecting with staff provides an opportunity to bring our brand messages to life in the places consumers are making purchase decisions.

While the company is getting Edison-branded content in view of front line budtenders through the program, Organigram is also gearing up for updated regulations from Health Canada that will vape products. 

Last month the company inked an exclusive deal to supply disposable vape pens and thread cartridges from Feather Company Ltd. after new regulations are expected to take effect in October. Those vaporize pens and cartridges will be filled using Edison-branded oils. 

Organigram was also one of only four Canadian licensed producers to be selected to sell PAX Era compatible vaporizer products in the coming months. 

The opinions provided in this article are those of the author and do not constitute investment advice. Readers should assume that the author and/or employees of Grizzle hold positions in the company or companies mentioned in the article. For more information, please see our Content Disclaimer.