Bottom Line:\r\nCloudflare (NYSE: NET) put up some good numbers out of the gate in its first quarter as a public company.\r\n\r\nRecently investors are shifting their focus from growth to profitability and any tech company losing more money than the market expects is punished regardless of how fast revenue is growing.\r\n\r\nLuckily for Cloudflare, the company beat revenue estimates by 6% and generated an earnings per share loss that was less than half what Wall Street was expecting.\r\n\r\nThe company also put out 2019 guidance for the first time that is 9% above our expectations.\r\n\r\nWith the stock up 5% after hours to ~$16.75 we think the stock could continue to creep higher with the overall market.\r\n\r\nAt the current stock price Cloudflare is trading at 13.5x 2020 revenue which is in line with the group average.\r\n\r\nIf it approaches $20\/sh it will be trading at a premium multiple and we think there is significant risk that any fundamental hiccup will send the stock back to $15 or below.\r\n\r\nBased on our long-term assumptions we think Cloudflare is a $13 stock so will struggle to hold a stock price in the high teens or low $20s.\r\n\r\nOur trading guide below provides investors with our view on when to add to or pare back a position in the stock longer term.\r\nWhen to Buy and Sell CloudFlare Stock\r\n\r\nEarnings Review\r\n\r\n\r\nCloudflare reported third-quarter results that beat on revenue and EPS loss sending the stock up 5% in after-hours trade on Thursday.\r\n\r\nRevenue grew 48% from a year earlier to $73.9 million, $4 million ahead of estimates. The GAAP net loss of $40.9 million was slightly higher than a year earlier, but when adjusted for IPO-related stock compensation, results were actually better than expected. The non-GAAP net loss widened to $18.5 million from $13.4 million last year.\r\n\r\nOperations and investing burnt $33.64 million of cash during the quarter.\r\n\r\nWith the post-IPO cash balance of $645 million, Cloudflare has over 6.5 years of cash runway, more than enough to achieve cashflow profitability.\r\n\r\n \r\nIncreased R&D Spend\r\nThe gross margin of 78.3% was at the upper end of its tight 2% range over the last two years. Operating expenses of 133% of revenue were sharply higher compared to the second quarter\u2019s 107%, but lower than a year ago. The biggest increase was in R&D expenses which rose 43% from last quarter and 92% from a year ago.\r\n\r\nFor the fourth quarter, the company expects revenue of $78.5 to $79.5 million, a slight slowdown in sequential growth. The Non-GAAP loss is expected to widen to a midpoint of $21.5 million. A non-GAAP loss per share of $0.06 to $0.07 is expected.\r\n\r\nCloudflare went public at $15 and began trading at $18, giving it a market value of $5.1 billion. The stock traded as high as $22.08 within the first two weeks, before drifting back to test its IPO price.\u00a0Sell-side analysts remain bullish on the company with price targets ranging from $18 to $23.