Six months after a consulting deal with rapper Wiz Khalifa was first announced, The Supreme Cannabis Company (TSX: FIRE; OTCQX: SPRWF; FRA: 53S1) is now launching the first product under the KKE Oil name through Khalifa Kush Enterprises Canada ULC. 

Currently available in states where cannabis usage has been legalized in the U.S., this partnership will mark the first time Khalifa Kush Enterprises products are legally available in Canada. 

The first KKE product to hit shelves is a high potency THC oil crafted through a whole plant C02 extraction method. A Sensi Star oil variant produced through Supreme’s subsidiary 7Acres has also been announced. 

Discussing the long-simmering partnership finally coming to fruition, Supreme Cannabis President John Fowler had this to say: 

We firmly believe that a high-quality input supports high-quality output and KKE Oil embodies this belief. We are excited to launch one of the first recreational focused cannabis oils in Canada with Wiz Khalifa. KKE Oils are easy to consume, effective, and deliver the aromatic terpene profile 7Acres’ Sensi Star is known for.

Those new oils will first land at Ontario and British Columbia outlets later this week, with products to become available in Alberta next month and the rest of the country by year’s end.  

An expanded lineup of products beyond this first KKE Oil launch, including a Jean Guy Oil offering, will arrive later in 2019 as new strains with varying terpene profiles are developed.  

In addition to the Wiz Khalifa consulting and product licensing deal, Supreme is about to enter the vape side of the industry after striking an arrangement with PAX Labs 

Supreme Cannabis and three other licensed Canadian producers will be the sole providers of PAX Era compatible vape pods later this year after final regulations are handed down from Health Canada. 

In other recent news, earlier this week Supreme announced the spin-off a European-focused CBD investment company called Supreme Heights 

Several members of the Supreme Cannabis team will serve on the board of directors for Supreme Heights as the two companies seek out wellness and CBD organizations to acquire and expand across Europe.