After inking a consulting deal with rapper Wiz Khalifa, The Supreme Cannabis Company, Inc. (TSXV: FIRE; OTCQX: SPRWF) has now completed a new construction phase for a greenhouse property located in Kincardine, Ontario.

That cannabis production facility is utilized for the company’s 7Acres brand, and has just hit the milestone of 19 operational flowering rooms.

A projected total 25 flowering rooms are slated to be up and running later this year pending regulatory approvals from Health Canada, with the company aiming for the next phase to be finished by late March, 2019.

According to a statement from Supreme, the end goal of the new rooms is to hit the milestone of producing 50,000 kg of cannabis product annually by the end of the year.

The facility is also being prepped for additional administrative and office space to be added by mid-2019.

The new rooms see 7Acres bumping up to 300,000 sq. ft. of grow space in Kincardine, with a focus in this additional space on improving environment conditions for terpene production to meet aroma and flavour standards.

Supreme Cannabis Company President John Fowler stated the newly completed space and upcoming expansion will allow the company to grow craft-quality cannabis on a large scale to meet new consumer demands.

Fowler had this to say in a press release to investors:

We believe consumer behaviour has validated our thesis that people prefer higher-quality flower and are willing to pay more for it, and as the market expands for derivative products such as vape pens and edibles we expect consumers will prefer products extracted from the highest quality inputs.

Those numbers are reflected by the federal government’s 2018 nationwide survey of marijuana users, who reported a dip in smoking dried flower products as their primary method of consumption, with a corresponding uptick seen in edibles and vaping as the primary means of using cannabis.

In related news, Supreme Cannabis Company’s 7Acres brand was also awarded the Brand Of The Year trophy at the 2018 Canadian Cannabis Awards.

7Acres currently produces the White Widow, Jean Guy, Wappa, and Sensi Star cultivars, which all feature a variety of THC and CBD content.